Tuesday, April 23, 2013

跨国品牌经典翻译 - Great Chinese Translations of International Brand Names


As a marketer by profession, I've always been fascinated, amazed, and humbled by great Chinese renditions of brand names. For those interested, please add to the list:


Coca-Cola 可口可乐
Hewlett Packard 惠普
Mercedes-Benz 奔驰
BMW 宝马
TOFL 托福
Uniqlo 优衣裤
Ikea 宜家
Viagra 伟哥
P&G 宝洁
Whisper 护舒宝
Channel 香奈儿
Lenovo 联想
World Wide Web 万维网
Mont Blanc 万宝龙
MasterCard 万事达
Visa 威信
Microsoft 微软
Nike 耐克
Marriot 万豪
Citibank 花旗银行
Carrefour 家乐福

这里再分享一篇关于品牌汉译的文章:
http://bura.brunel.ac.uk/bitstream/2438/1861/4/PKUBR-BrandNaming.pdf